1) A website where prospects can opt-in or request your newsletter.
2) An advertising campaign to send traffic to your capture page.
3) A newsletter that offers valuable information to your subscribers.
4) An email autoresponder service that will deliver your newsletter.
The key to success is to provide your prospects with high quality information that will help them get what they want, without directly pitching them your opportunity. They must like and trust you before they will follow you.
Take some time to create a "wow" newsletter. Over-deliver. The quality of information that you provide will have a direct impact of the overall effectiveness of your strategy. You may be thinking that you have yet to succeed yourself how can you possibly help someone else? You'll be happy to know that you don't have to be a success, just know someone who is. A tactic used by experts and non-experts is the interview.
You can be totally clueless on a topic or even be brand new to the industry but accomplish your goal by interviewing an expert. Top internet marketers make millions of dollars selling products they never produced themselves. They simply interview an expert in their field, package it, and then sell it. You do not have to be the expert nor do you have to have a previous track record of success.
It is recommended that you write at least seven emails before you start promoting your newsletter and acquiring readers. Set aside a few hours every week to write new emails and add them to your autoresponder series. Before you know it you will have a year's worth of content being set out automatically.
Your emails and articles don't have to be long, they just need to be contain valuable content and benefits. Over time as your newsletter arrives in your prospects mailbox they will see you are consistent, dedicated to your company and product and committed to helping your team. Your readers will come to know, like, and trust you, joining your opportunity.
On each of your emails be sure to include your name, number, and website URL, which is preferably the address to your business-building system site.
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